Title itself says I will explain what is email marketing and still how this old school method works. With social media marketing making its way in this new era. The old school method still works and ROI is far higher.
What is Email Marketing
The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty.
Is a form of marketing that can make the customers on your list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
History behind Email Marketing
The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses.
How it Works
It’s easy to set up and track an email marketing campaign, which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance. As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.
Key Points to Remember
· Build Your Own List
· Respect Your Subscribers
· Follow a Schedule
Advantages of email marketing
It has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available, too. In fact, a 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38. For more on the power of email marketing, check out our email marketing statistics by industry.
Conclusion
This is still the old school method that works for every digital marketer who is doing either big scale business or small scale business. Later in here, I am going to show step by step on how to do proper email Marketing and build your own list from scratch.
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