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Google Trends – What You Need To Know

Google Trends

What is Google Trends?

Google Trends is a website for visualizing Google search activity by date and region. Google Trends is a free tool from Google that analyses the popularity of search terms using real-time data.

If used properly It can give a picture of what topics people are interested in at particular times and in different places with a clear map or graph or chart.

If you haven’t understood from the above definition don’t worry, by reading below data about this awesome tool, you will understand the whole idea behind it.

In this article, we’ll cover

  1. Google Trends Website
  2. How to Use Google Trends
  3. Understanding the data

Google Trends Website

To visit Google Trends, Click here

Google Trends measures keyword popularity rather than the search volume. Each result is divided into total searches of the geography and time range it represents, to compare relative popularity.

The Google Trends homepage lets you do the following: 

  • Explore what the world is searching for by entering a keyword or a topic in the Explore bar
  • See stories curated by the News Lab at Google that provide additional insights found in the data (Note: This section is only available in some countries)
  • See Daily Search Trends
  • See Year in Search data
  • Find guidance materials about News Lab and Trends

How to Use Google Trends

If you decide to use the search bar, simply enter the term you want data on and hit enter.

In the search field, you can enter one or more search terms just separate terms with a comma. For instance, you can search US Dollar, Indian Rupee, UAE Dirham, Qatar Riyal. The result will be like

You can play around with region, period, search category and type of result.

Understanding the data

Google Trend Map and Google Trend Chart are the famous tools to understand the data.

Google Trend Map is form of data that you see your search term result in map. Now this map is not limited to world Map, you can set Google Trends in your area particularly.

Google Trends

Google Trend Chart is another form of data that is easy for understanding when you want to see your analytics.

Google Trends data

Now Google Trends analyses a sample of Google web searches to determine how many searches were done over a certain period of time.

Interest Over Time graph

When you search for a term on Trends, you’ll see a graph showing the term’s popularity in nearly real time.

Hovering your mouse over the graph reveals a number, which reflects how many searches have been done for the particular term relative to the total number of searches done on Google.

Data that is excluded.

  • Searches made by very few people
  • Duplicate searches
  • Special characters

Conclusion

The Knowledge Graph enables our technology to connect searches with real-world things and places. The algorithm for Realtime search trends groups topics together that are trending at the same time on Google News and Search, and ranks stories based on the relative spike in volume and the absolute volume of searches.

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